Creative, Art Direction &

Brand Collaborations

A woman with long, wavy blonde hair and artistic makeup, holding lit birthday candles and looking at them with her eyes closed. 
Ray Kadiri is a beauty-led creative and art director working across campaigns, content, and experiential projects. Her approach blends artistry, cultural awareness, and thoughtful execution to create work that feels considered, human, and aligned with brand values.

This work goes beyond aesthetics. It centres people, narrative, and impact.

A Distinct Creative Perspective

Two women standing on a city street during daytime, one appears to be touching the other's face, both wearing fashionable outfits and chunky platform sandals, with a red building and tattoo shop sign in the background.

This work sits at the intersection of beauty, culture, and storytelling.

Each project is approached with intention, informed by lived experience, cultural awareness, and a deep respect for the people at the centre of the story. The result is creative that feels considered, human, and aligned, never performative.

This is beauty led creative direction grounded in meaning, nuance, and thoughtful execution.

SCOPE OF WORK

Creative Direction services may include:

• Creative concept development
• Visual direction and campaign ideation
• On-set beauty direction and makeup artistry
• Content and editorial collaboration
• Brand storytelling through beauty
• Experiential and community-focused activations

Each project is collaborative and tailored. Scope is shaped by the needs of the brand, campaign, or experience.

Person holding a camera taking a photo or video of a group of people inside a room, which has string lights hanging from the ceiling and some furniture.

How We Work

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    Plan with Purpose

    Every project begins with intention. We align on vision, goals, and context to ensure the creative direction is thoughtful, realistic, and aligned with your brand’s story.

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    Collaborate Openly

    Creative direction is a partnership. Communication stays open and transparent throughout, with space for ideas to evolve naturally with no guesswork, no surprises.

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    Adapt as Needed

    No two projects are the same. We remain flexible and responsive, adapting to the needs of the moment while protecting the integrity of the creative vision.

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    Deliver with Confidence

    Execution matters. Each project is delivered with care, clarity, and attention to detail. Ensuring outcomes that feel considered, elevated, and aligned.

SELECTED COLLABORATIONS

Ray has collaborated with brands, organisations, and creative teams across beauty, fashion, lifestyle, and community spaces.

UGG Canada

Anastasia Beverly Hills

Biolage Professional

Pinterest

WORK WITH RAY

Enquire About a Creative Project

Creative and Art Direction services are offered on an enquiry basis for brands, agencies, and collaborators seeking thoughtful, beauty-led creative leadership.

If you’re interested in exploring a project, please share a few details below.

MAKE AN ENQUIRY